Creative / Copywriting
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Specsavers Home Visits

 

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If you or a loved one can’t get to Specsavers unaccompanied - due to disability, cognitive impairment or mental illness - Specsavers can come to you.

We wanted to communicate this service in a non-patronising or condescending way. So, instead of making the ads all about us, we decided to shine the light on our existing home service customers. We did some research and it turns out they’re pretty amazing people. Obviously.

 
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'Larry saw a lot' Home visits radio 30"
 
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We also partnered with Classic FM radio to interview our home visit customers with amazing stories.

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