With 42% of people experiencing eye health problems in lockdown, we created a national campaign to encourage people to book an eye test.
As this was created in lockdown, all images were sourced from stock photography websites and Instagram.
The campaign was featured on The Drum, Readmewriting.com, and was also the lead story on Marketing Week, April 7th.
- https://www.marketingweek.com/everything-that-matters-this-morning-06-april-2021/
- https://www.thedrum.com/creative-works/project/specsavers-don-t-miss-thing-summer
- https://readmewriting.com/specsavers-amazing-sight/
