When people start to experience the first symptoms of sight loss (a.k.a presbyopia) they tend to ignore them out of denial. They’ll squint at their phones, make fonts huge, hold their newspaper at arms-length and might even ask a partner, ‘Can I just borrow your glasses for a second?’, all before accepting that it’s probably time for an eye test.
We created this campaign to encourage these people to (finally) come and see us. Well, squint at us.
