Over the years Specsavers has advertised the many different ways in which contacts are, sometimes, better than glasses: running, swimming, handstands... etc. But, whatever your hobby, there's one activity that's an unspoken error for all glasses wearers—sex. We were tasked to communicate this in a non-crude way. And we delivered… just in time for Valentine’s Day.
The campaign is the most successful contact lens campiagn Specsavers has ever done.
Love letters: School of Marketing’s analysis of ‘Kiss Clash’, Creative Moment, Campaign, The Drum, Marcomm News, Marketing Beat, David’s Reviews, Little Black Book, MediaShortz, Marketing Week award
With the success of the campaign, we created an extended 30” version to be aired on TV alongside Love Island.